Selling

The right valuation makes or breaks a sale. Experience allows us to market properties at the right price, based on local market knowledge and the history of what has sold in specific roads, whether in town or in the villages. Within our team we have decades of invaluable expertise. Under-pricing your home risks leaving money on the table while over-pricing means you may wind up sitting on the market for weeks until you have no choice but to lower the price to gain more attention.

Good marketing sells. You are competing with other properties for the same buyer so yours needs to grab the attention. Property marketing is about more than an online listing. You need to stand out from the crowd. High-quality photos, an engaging description and clear floor plans present your home to its full potential.

80% of people buy a property within five miles of their current address so local knowledge and connections are key. Unlike online agents who operate central call centres, we know the Cambridge property market like the back of our hands. We speak to our database of registered buyers and anyone who has viewed similar properties to yours, recommending your property at every opportunity. Following up on every viewing allows us to give you valuable feedback.

Expertise in negotiation can make a huge difference to the sale price. We have negotiated thousands of home sales and are well versed in spotting potential issues, warning signs of a nervous buyer or someone who is not wholly committed to the purchase. We know when it is the right time to push and the right time to take a gentler approach. We take pride in providing a smooth process from start to finish, ensuring you are happy with the price achieved.

If you agree a sale, national statistics indicate that there is a one in three chance of it falling through before completion. We have a success rate of 88%. Long-established relationships with solicitors, surveyors and lenders mean we are best-placed to ensure that everyone involved in a sale is kept informed and deals stay on track to the end. We can identify any potential problems early and we have the experience to deal with them quickly and efficiently.

No two properties are the same and we create a brochure that showcases your property.  Our bespoke brochures highlight what makes your home and surroundings so special. Clear floorplans with square footage measurements give buyers a clear picture of the shape, layout and size of the rooms.

Your internet presence is the single most powerful tool for finding buyers – especially those from outside the area. Displaying your home as a ‘Featured Property’ on Rightmove  generates maximum online enquiries from the UK’s leading property portal. We also use New & Exclusive listings at OnTheMarket.com to generate excitement around the market launch of your home. We email full downloadable details to all buyers on our database who are looking for a property like yours and our team telephone the really ‘hot’ one

For the right home, an open house can generate a level of excitement and competition amongst buyers leading to more offers and a higher sales price. It is not right for every property but we will advise if it is right for you.